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吉娜娜·威亚德特拉

BRIAN VIARD

芝加哥大学红足1世手机网址医博士网
红足1世手机网址毒理学及应用经济半小时学副教授批赵本山是什么级别

Email:
brianviard@ckgsb.mmdgo.com

键入个人简历范文

教授批赵本山简介:

Areas of Expertise: Industrial Organization, Environmental Economics, Applied Microeconomics, Economics of Competitive Strategy

 

Biography

Dr. Brian Viard moved to Beijing in 2007 to join the faculty of Cheung Kong Graduate School of Business (CKGSB). Prior to that, he was a professor at Stanford Graduate School of Business. Professor Viard’s research focuses on industrial organization economics, environmental economics, and economics of strategy. He has studied the pricing, product, and entry strategies of firms in information and technology industries as well as how competition influences technology adoption and pricing. He has also studied whether switching costs make markets more or less competitive and the effectiveness of reward programs in creating switching costs.

Professor Viard’s recent work focuses primarily on environmental economics including the economic effects of China’s efforts to reduce automobile pollution, the effect of air pollution on manufacturing productivity, and how spillovers between Chinese cities affects efforts to reduce air pollution. Professor Viard teaches courses on competitive strategy, managerial economics, and digital products markets and is the recipient of CKGSB’s inaugural M.B.A. Best Teaching Award. He received his Ph.D. in Business Economics from the University of Chicago.

重要参酌领域

吉娜娜教授批赵本山的参酌方向重要集中在移动互联网络和互联网络产品密钥的定位和被用户采取的决定因素英文,本末的可用性付费,产品密钥的多价策划,以及公司在行业分析里的较量战略。吉娜娜教授批赵本山形成期的参酌性学习成果报告还揽括了中国人事考试网减少汽车投放龌龊和牧业龌龊对经济半小时生产力促进中心的反响。吉娜娜教授批赵本山教所授的课有企业qq下载较量战略,治治应用经济半小时学和湖北招生信息网产品密钥市场。他被红足1世手机网址学生评为首届超等教学奖的得主。他的重生之超级商业帝国应用经济半小时学医博士网军阶来自于美国队长的芝加哥大学。

学术成就

  • Inaugural recipient of the “MBA Best Teaching Award” at Cheung Kong Graduate School of Business, 2009.
  • NET Institute Research Grant, Summer 2003
  • Fletcher Jones Faculty Scholar, 2001-2002
  • State Farm Companies Foundation Doctoral Dissertation Award, 1999-2000
  • Oscar Mayer Fellowship, 1999-2000
  • University of Chicago GSB Fellowship, 1995-1999

重要学术参酌

Publications

  • "The Effect of Beijings Driving Restrictions on Pollution and Economic Activity" (lead author with Shihe Fu), Journal of Public Economics, Vol. 125,98 - 115, May 2015.
  • ?Online Appendix: Click here
  • "Bayesian Estimation of Nonlinear Equilibrium Models with Random Coefficients" (lead author with Anne Gron and Nicholas G. Polson), Applied Stochastic Models in Business and IndustryVol. 31, No. 4, 435 - 456, July/August 2015.
  • "The Effect of Content on Global Internet Adoption and the Global Digital Divide'" (lead author with Nicholas Economides) Management Science,Vol. 61, No. 3, 665 - 687, March 2015.
  • "The Effect of Market Structure on Cellular Technology Adoption and Pricing" (with Katja Seim) American Economic Journal: Microeconomics, Vol. 3, No. 2, 221 - 251, May 2011.
  • "Quantifying the Benefits of Entry into Local Phone Service" (with Nicholas Economides and Katja Seim) The RAND Journal of Economics, Vol. 39, No. 3, 699 - 730, Autumn 2008.
  • "Do Frequency Reward Programs Create Switching Costs?" (with Wesley Hartmann) Quantitative Marketing and Economics, Vol. 6, No. 2, 109 - 137 (lead article), June 2008.
  • "Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability" The RAND Journal of Economics, Vol. 38, No. 1, 146 - 163, Spring 2007. 
  • ?Working paper version with theoretical model: click here (Stanford GSB working paper #1773R1).
  • "Information Goods Upgrades: Theory and Evidence" The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
  • "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry" (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) invited in Marketing Letters, Vol. 16, Issue 3 - 4, December 2005, 209 - 224.
  • "Pricing of Complements and Network Effects" (with Nicholas Economides) in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.
  • "Commute Costs and Labor Supply: Evidence from a Satellite Campus(with Shihe Fu), forthcoming Journal of Economic Geography, March 2018

?

Working Papers

 

Cases

  • "99Bill," with Arar Han, CKGSB Case #2011-09-1-214-1e (A) and #2011-09-1-215-1e (B), 2011. Available through CKGSB Case Center.
  • "Baidu: Searching for Truth?" with Arthur Chengchun Qi, CKGSB Case #2010-09-1-177-2e (A), #2010-09-1-179-2e (B), and #2010-09-1-189-2e (C), 2010. Available through CKGSB Case Center.
  • "The Battle for China's Carbonated Beverage Industry," with Christopher Hildner, CKGSB Case #2012-02-1-232-2 (A) and #2012-02-1-233-2 (B), 2012. Available through CKGSB Case Center.
  • "Blizzard Feels the Heat in China: Choosing a Local Partner for World of Warcraft," with Richard Bethune, CKGSB Case #2011-09-1-190-2e (A) and #2011-09-1-195-2e (B), 2011. Available through CKGSB Case Center.
  • "Gushan and the Biodiesel Market: Is the Engine Running out of Gas?" with Yunfei Feng, CKGSB Case #2010-09-1-173-1e (A) and #2010-09-1-174-1e (B), 2010.
  • "Third-Party Payment Systems in China," with Arar Han, CKGSB Case #2010-09-1-163-1e, 2010. Available through CKGSB Case Center.
  • "The Instant Messaging Battle: New Enemies and Widening Conflict," CKGSB Case #2010-09-1-162-1e, 2010. Available through CKGSB Case Center.
  • "Blizzard v. bnetd.org: Managing Intellectual Property," with Pamela Yatsko, Stanford GSB Cases #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.
  • "ezboard: Making Customers Pay," with Pamela Yatsko, Stanford GSB Case #SM-142, 2005. Available through Harvard Business School Publishing.
  • "The Long Battle for an Instant Messaging Standard," with Steven Fan, Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
  • "Netflix: Opening or Closing Credits in Online Movie Distribution?" with Jessica Phillips Patrick, Stanford GSB Case #SM-131, 2004. Available through Stanford GSB.
  • "Tata Consultancy Services: Globalization of Software Services," with Sanjeev Dheer and John Roberts, Stanford GSB case #S-SM-18, 1993. Available through Harvard Business School Publishing.
  • "EDS Information Technology Outsourcing," with Sanjeev Dheer and Garth Saloner, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.

 

Courses

  • ME 101 Managerial Economics, Module 3 2020: Syllabus
  • CPSG502 Competitive Strategy, Module 5 2012: Syllabus
  • MGT524 E-Commerce Strategy, Spring 2009: Syllabus
  • STRAMGT374 Strategy in Information Goods Markets, Spring 2007: Syllabus
  • STRAMGT630 Economics of Strategy and Organization (Ph.D. Class), Winter 2007: Syllabus
  • MGT525 Competitive Strategy, Fall 2005: Syllabus

 

Strategy

  • Strategy 101 Presentation (advice to Yale SOM students on strategy concepts for consulting interviews), December 9, 2005.
  • Strategy 101 Presentation (advice to Stanford MBAs on strategy concepts for consulting interviews), January 9, 2004.

行时观点

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